» Home > Case Studies > National Benefits ConsultantsSeptember 08, 2010
National Benefits Consultants
Paperless Lead Management
National Benefits Consultants is the exclusive marketing arm of Consumer Health Benefits Association in South Florida. They provide discount health savings cards, major medical health insurance, and critical illness insurance to clients across the country.

When opening their new facility, they wanted to look into solutions that would allow them to automate the business and take advantage of internet technology. We decided to use our Customer Relationship Management solution as a platform for creating an easy to use lead management system. Taking into the account the skill level of the agent, the system had to be streamlined to accomodate the specific needs of the system users and enhanced to support the level of automation necessary to create a paperless lead management system.

The following outline describes the requirements and elements of our solution.

The Requirements
The Marketing Website
Lead Acquisition
Agent Profiles
Lead Distribution
Processing the Lead
Graphical Performance Reports
Technical Consulting
Lead Acquisition
To support paperless handling of leads, the suppliers or lead sources must be able to deliver leads in an electronic format. A component of the lead management system processes incoming leads, which can come in as batches or as individual leads, parses those leads, then stores individual records in the lead database. The leads are then immediately available for use by the distribution subsystem. User friendly charts show each lead source and the number of leads in each category.

Lead Composition Chart


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National Benefits Consultants

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